The reports of my death are greatly exaggerated, Project Titan.

Updated: Dec 27, 2020


The demise of the Apple car, the tech giant’s supposedly secret development, even I knew about it, was I don't know, oversold. Marketing and timing, I guess!(Tesla)


Apple’s secret Project Titan, which last year reduced the team by about 200 people, is not only alive, but kicking, reports are emerging that they are planning to produce an electric passenger car with “breakthrough battery technology” and automated vehicle technology by 2024, according to a report from Reuters.


https://www.reuters.com/article/apple-autos/exclusive-apple-targets-car-production-by-2024-and-eyes-next-level-battery-technology-sources-idINL1N2IX1RZ


I hope the battery does not need changing after a couple of years, maybe expensive😊

I digress.

Apple will launch an Apple Car by 2025, according to a report by a company analyst. Ming-Chi Kuo, told investors that he expects to see Apple launch a car sometime between 2023 and 2025.


Ming-Chi Kuo is an analyst at TF International Securities, a financial services group in the Asia-Pacific region.

Apple's self-driving car , known as Project Titan, has been rumoured for years, although the company has never publicly acknowledged the project. With consumer demand for eco friendly vehicles and the amazing rise of Tesla in recent years, Apple sees this as a potential “nice little earner”, considering the innovative ethos of the business and the millions of core followers of the brand name.

If you have billions of cash reserves, I bet you can make an electric car.



Quote from them,

Apple commits to be 100 percent carbon neutral for its supply chain and products by 2030. ... The company is already carbon neutral today for its global corporate operations, and this new commitment means that by 2030, every Apple device sold will have net zero climate impact


Ok, any massive firm will promote climate change worries and thus products or the correct rhetoric to save us, but is this to protect the environment, or an opportunity to get into this industry. Ok, I’m cynical but I believe they have conscientious people at the helm and a potential perfect “launch pad” to get into this enormous industry.


Fact check.


In 2019, almost 92 million motor vehicles were produced worldwide. China, Japan, and Germany were the largest producers of cars and commercial vehicles in 2019


Imagine if they can replicate the smartphone dominance with cars?


In 2019, around 1.52 billion smartphones were sold worldwide. In the first quarter of 2020, around 86.3 percent of all smartphones sold to end users were phones with the Android operating system!!

The car would be positioned as Apple's "next star product" according to Kuo, whose note was seen by Apple news site MacRumours.

Kuo anticipates the Apple Car will have as disruptive effect on the car market when it is released as the iPhone did to the mobile phone market in 2007.

As published by MacRumours, Kuo's note states: "We expect that Apple Car, which will likely be launched in 2023, will be the next star product."


https://www.macrumors.com/


Among the reasons for this according to Kuo is the "potentially huge replacement demands ,emerging in the auto sector because it is being redefined by new technologies.

Apple, says Kuo, can do "better integration of hardware, software and services" than current competitors in the consumer electronics sector and potential competitors in the auto sector. Apple's services category will also grow significantly through its entrance into the "huge car finance market" after Apple launches the Apple Car.


Kuo's suggestion that Apple is planning to launch a full Apple Car is interesting, because rumours have suggested that while that was Apple's initial plan, focus has since shifted to autonomous driving software for cars rather than an Apple-branded and designed vehicle.

Apple’s dramatic growth


Constant waves of innovative products underlie Apple’s drastic growth over the years: The Mac computer, iPhone, iPad, and Apple Watch are all ground-breaking products that started their own empires and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalisation. As of June 2020, Apple remains the tech company with the largest market cap.


Interesting but expected news, the tech companies are becoming the modern-day oligarchs, I wouldn’t be surprised if Elon Musk launches a phone next, connected to Mars?!

What I see is that the power and innovation and more importantly the cash these companies have, they can move mountains, I bet Facebooks cryptocurrency idea will resume sooner than later, in the context, we are all talking about it and there’s money to be made in this ever-changing market.


Concluding,


A lot of competition for the electric car, and its revving up, who are the winners or losers, will Apple, impact on Tesla’s dynamic rise in this sector, difficult to bet against Apple this century.

When will Apple go to space……. Watch this space!


What about the share price in this ever friendly risk adverse stock investment time. Santa rally anyone?


#insiderkk


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